Part of the Kohler family since the 1970s, Kallista is a luxury brassware brand beloved by interior designers and architects for its beauty and world-class quality. Our task was to reposition Kallista, enabling it to stand on its own as a leading American luxury brand. We created a compelling brand strategy and evolved the visual identity to reflect the innovation, beauty, and craftsmanship of each product, while introducing a new vision for American design in the kitchen and bath category.