client: Croatian Chamber of Architects
services: Visual Identity
First Days of the Croatian Chamber of Architects
Starting from the existing visual identity of the Croatian Chamber of Architects, the new generative visual identity deconstructs the symbolic closed form of the recognizable square and then uses his every parameter for the construction of a new, correalting identity. Unlike the formal and practical static “parent,” the newly acquired identity is vibrant and animated. The square format becomes an active part of the sign which generates content, the well known architectural CAD Hatches. Through the color scheme and the use of squares the new logo adopts the national identity of Croatia, the well know Croatian checkerboard.